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There are two forms of doing airbrush art. One way is that you can use stencils or masks to airbrush your artwork on to your project. The other way is that you can freehand the design onto your project without the use of stencils or masks. Most stencils and masks that you purchase are reusable. The stencils are made from different material depending on what the stencil will be used for. But no matter what material your stencils are made from they all have to things in common. One the stencils can start to get expensive purchasing. Secondly you are limited to only creating designs based on the stencils that you can get your hands on. While these stencils can greatly aid you in your airbrush art, they also can hinder your creativity. So the best way to deal with having you use stencils and reduce costs as well as leaving your creativity open is to create your own stencils.

If you can trace you can create your own stencils cheaply. All you need to do is find a design that you like and then trace it out onto paper. Make several copies of the design since you will be cutting on them. Also the airbrush paint will get them wet and they can start to tear. You will need to keep the original design so that you can refer back to it. After you have made copies of your traced design start cutting out the areas that you need to cut out. Then place the home made stencil onto your project and begin to airbrush your project.

If you want to use a more durable material to create your stencils you can use the plastic pocket folders. These can be picked up rather cheaply from the store in the office supply section or hit the back to school supplies. You will need an exacto knife to cut your design out. Depending on the size of your stencil you can probably create more than one stencil from this plastic folder. If you purchase the see through folders then you can use these for stencils even if you are limited to tracing your design onto the plastic folder prior to cutting it into a stencil for your airbrush art.

No matter what material you go with make sure that you remember to cut out your areas slowly. By taking your time you can make sure that everything matches up the way it should. If you are doing a stencil for say a dog then you would want to take your time and make sure that the eyes were the same size, the nostrils were cut out shaped the way they should be and so on. If you rush you could end up messing your stencil all up. The stencil is to aid you in creating your airbrush art and is a big part of the art process. If you have to then practice on a scrap piece of material till you get use to how the knife works and how to properly cut out the areas. This will help to ensure that you create a working stencil for your airbrush art.

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.