Criteria for Ranking Business Schools
How credible are those Business School Rankings? How do they come up with the top Business Schools in the land?
Business School Ranking is an effective tool used by many in searching for the right Business School. Most people rely on these data to determine if their chosen school is the school of their dreams. You're probably wondering what specific criteria/standards they use in ranking Business Schools and who are responsible for measuring them?
The Economist and Financial Times provide individual rankings of Business Schools. All of them use various criteria if a Business school deserves to be on the A-list or receives a failing grade. Other providers are BusinessWeek, Forbes, and Wall Street Journal.
The Economist
It conducted an Economist Intelligence Unit Survey of more than 200 senior executives. They came up with the following ten significant areas for selecting an open-programme provider
* Content and internationalism of the programme
* Faculty quality
* Provider's Amenities
* Quality of fellow participants
* Level of post-course support for partcipants
* Capable of demonstrating an impact back in the workplace
* Cost/value for money
* Wide range of courses
* Maintaining an ongoing relationship
Based on the aforementioned criteria, open programme participants were asked to rate those schools that they attended and eventually came up with top eight business schools.
Financial Times
They used twenty criteria to determine their rankings. The first eight criteria are based on alumni survey, the second nine criteria came from business schools' survey and the basis of last three criteria is on research survey.
Alumni Survey
* Weighted Salary
* Salary percentage increase
* Value for money
* Career progress
* Aims achieved
* Placement success
* Alumni recommendation
* International mobility
Business School Survey
* Employed at three months
* Women faculty
* FT doctoral rating
* International faculty
* International students
* International board
* International experience
* Languages
* Faculty with doctorates
Research survey
* FT research rating
According to Dr. N.M. Kondap, vice-chancellor of NMIMS University, "Surveys are conducted using different metrics and parameters. Some amount of discrepancy also occurs during the assessment of the survey which is reflected in the results."
Criteria for the Best Affiliate Marketing Programs
Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:
The affiliate marketing program is top quality
Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it's trustworthy, then you will be viewed as such as well.
The affiliate product is 'hot' or getting there
Stay current on market demands and about the 'hottest' and 'to watch out for' products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There's a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it's much easier to sell.
This is good news for you as an affiliate of that program since there won't be any backbreaking work to do just to get the product off the ground. It will sell on its own or for minimal effort.
The affiliate marketing program pays high commissions
Ultimately, the affiliate's goal in signing up for an affiliate marketing program is to earn money. In affiliate marketing, earnings come in the form of commissions – usually a percentage off the sale of a product. Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?
When considering what affiliate marketing program to use, choose those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays lower than that, you might want to reconsider. It may not be worth your effort at all.
The affiliate marketing program has a higher than usual conversion rate
Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to become a paying customer. In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.
A good indication that a particular affiliate marketing program is the best one to use is its high conversion rate. This means that more visitors to an affiliate's site become buyers. When there are more buyers, an affiliate's earnings increase.
To find out about their conversion rate, you can check an affiliate marketing program's website. Some of them publish this information. If not, you will have to test the product yourself using targeted visitors to see how well it performs.
The affiliate marketing program offers full support.
This is an especially important criteria to look for when deciding what affiliate marketing program to use if you're a beginner. There are many programs that will offer their system and leave you to your own devices without checking in on your progress.
If you're not a self-starter or are wary of affiliate marketing programs that don't assist their affiliates, avoid these types. Use affiliate marketing programs that provide sufficient information, training and affiliate support. You will appreciate this extra feature in case you run into a bit of trouble later.