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within affiliate marketing, everyone involved in the

program will benefit. Each time the affiliate refers

a visitor to the website of the merchant, he will earn

income. On the other end, the merchant will produce

sales without spending a lot of money for advertising

and promotion.

With the goal being to earn more income, both the

affiliate and the merchant should be considering the

practice of back end selling in their business. Back

selling is a great and well known support for affiliate

marketing, as it can greatly comment the income that

is produced from affiliate marketing.

Back end selling is the selling that's conducted after

the inital sale. When a visitor becomes a paying

customer for a product, another product can then be

advertised and sold to the exact same customer, with

the second product being called the back end product.

Now, the customer will already be aquainted with

the merchant or affiliate, meaning that is already

a level of trust between them. Therefore, selling

the back end product may actually be easier than the

initial sale.

For many years, back end selling has helped boost

sales for both online businesses and land bound

companies. If the customer is happy with the initial

product that was purchased, he'll logically assume

that the online company is offering quality products

and will come back again.

The normal technique with back end selling is to

make the customer aware of other products, as these

products can cater to other needs that the customer

may have. When the customer becomes aware of

the second or back end products, he will look into

it and may make a purchase.

The technique of back end selling has been both

known and proven to be very powerful in augmenting

the income of many companies. Therefore, back end

selling has made hundreds of online companies

flourish and expand. If you use it correctly,

it can work very well with affiliate marketing.

Affiliate marketing will attract many new customers

and lead to the initial sale, while back end

selling will build loyalty among the buyers. To

put it in other terms, back end selling is a major

ingredient in creating a winning formula in

affiliate marketing.

Each and every affiliate should look into the

financial promise of back end selling when it's

coupled with affiliate marketing. The two of

these can make the affiliate earn an amazing amount